Difference between revisions of "MUSETECH Evaluation Criteria by Cluster"

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{{TOC limit|3}}
==Overview==
==Overview==
{{Main|The MUSETECH Model}}
{{Main|The MUSETECH Model}}
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==Design Quartile==
==Design Quartile==
===D1. Design and product ideation===
This phase corresponds to the initial phases of the technology project, where the central problem is defined and answered.
====Cultural Heritage Professional====
 
=====D1Pa. Design concept=====
{|style="border-style: solid; border-width: 2px; border-color: #ccb7e5;"| class="wikitable"
|-
! style="background-color:#ccb7e5;" |Cluster
! style="background-color:#ccb7e5;" |Perspective
! style="background-color:#ccb7e5;" |Evaluation Criteria
|-
| rowspan="12" style="background-color:#e6d1f2;" |'''D1.''' Design and Product Ideation
| rowspan="6" style="background-color:#e6d1f2;" |Cultural Heritage Professional
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Pa|'''D1Pa.''' Design Concept]]
|-
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Pb|'''D1Pb.''' Integration with Exhibition]]
|-
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Pc|'''D1Pc.''' Integration with other ICT]]
|-
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Pd|'''D1Pd.''' Balancing Physical with Digital]]
|-
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Pe|'''D1Pe.''' Understanding the Fabrication Process]]
|-
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Pf|'''D1Pf.''' In-house technical knowledge]]
|-
| style="background-color:#e6d1f2;" rowspan="5" |Museum
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Ma|'''D1Ma.''' Level of Innovation and business intelligence]]
|-
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Mb|'''D1Mb.''' Brand name, uniqueness, originality]]
|-
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Mc|'''D1Mc.''' Integration with other ICT]]
|-
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Md|'''D1Md.''' Budget]]
|-
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Me|'''D1Me.''' Staff acceptance]]
|-
|style="background-color:#e6d1f2;" |Visitor
|style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D1Va|'''D1Va.''' Co-design, front-end evaluation and visitor acceptance]]
|-
| rowspan="18" style="background-color:#d9c4ec;" |'''D2.''' Experience Design and Narratives
| rowspan="6" style="background-color:#d9c4ec;" |Cultural Heritage Professional
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Pa|'''D2Pa.''' Experience added value]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Pb|'''D2Pb.''' Relevance to audience]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Pc|'''D2Pc.''' Tailored content]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Pd|'''D2Pd.''' Attentional balance]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Pe|'''D2Pe.''' Social interaction]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Pf|'''D2Pf.''' Before and after the visit support]]
|-
| rowspan="4" style="background-color:#d9c4ec;" |Museum
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Ma|'''D2Ma.''' Interpretive, educational and learning potential]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Mb|'''D2Mb.''' Personalization potential]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Mc|'''D2Mc.''' Public outreach and communication]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Md|'''D2Md.''' Big data potential]]
|-
| rowspan="8" style="background-color:#d9c4ec;" |Visitor
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Va|'''D2Va.''' Engagement]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Vb|'''D2Vb.''' Personalization]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Vc|'''D2Vc.''' Learning, entertainment and edutainment]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Vd|'''D2Vd.''' Attentional balance]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Ve|'''D2Ve.''' Affective impact]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Vf|'''D2Vf.''' Social interaction]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Vg|'''D2Vg.''' Ability to follow usage on other platforms]]
|-
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D2Vh|'''D2Vh.''' Sense of belonging to a community]]
|-
| rowspan="16" style="background-color:#e6d1f2;" |'''D3.''' Interactions, Affordances and Interaction Metaphors
| rowspan="6" style="background-color:#e6d1f2;" |Cultural Heritage Professional
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Pa|'''D3Pa.''' Quality of Affordances]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Pb|'''D3Pb.''' Suitability of interaction metaphors]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Pc|'''D3Pc.''' Interface design]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Pd|'''D3Pd.''' Clarity of navigation]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Pe|'''D3Pe.''' Follow-up usage on other platforms]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Pf|'''D3Pf.''' Multisensoriality]]
|-
| rowspan="2" style="background-color:#e6d1f2;" |Museum
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Ma|'''D3Ma.''' Follow-up usage on other platforms]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Mb|'''D3Mb.''' Brand name, uniqueness and originality]]
|-
| rowspan="8" style="background-color:#e6d1f2;" |Visitor
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Va|'''D3Va.''' Utility, usability and ease of use]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Vb|'''D3Vb.''' Intuitiveness, learnability and learning curve]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Vc|'''D3Vc.''' Responsiveness]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Vd|'''D3Vd.''' Clarity of navigation]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Ve|'''D3Ve.''' Personalization]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Vf|'''D3Vf.''' Social interaction]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Vg|'''D3Vg.''' Ability to follow-up usage on other platforms]]
|-
| style="background-color:#e6d1f2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D3Vh|'''D3Vh.''' Presence of Multisensoriality]]
|-
| rowspan="3" style="background-color:#d9c4ec;" |'''D4.''' Aesthetics, Look and Feel, and Visceral Qualities
| style="background-color:#d9c4ec;" |Cultural Heritage Professional
| style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D4Pa|'''D4Pa.''' Look and feel]]
|-
| style="background-color:#d9c4ec;" |Museum
|style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D4Ma|'''D4Ma.''' Brand name, uniqueness and originality]]
|-
| style="background-color:#d9c4ec;" |Visitor
|style="background-color:#d9c4ec;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#D4Va|'''D4Va.''' Look and feel]]
|}
 
=== D1. Design and product ideation ===
{{anchor|D1Pa}}
====D1Pa. Design concept====
 
The main goal or concept that is to be achieved with a specific technology idea or application.  Cutting edge or novel technologies without an established use may be difficult to fully conceptualize<ref> Areti Damala and Nenad Stojanovic. 2012. Tailoring the Adaptive Augmented Reality (A2R) museum
The main goal or concept that is to be achieved with a specific technology idea or application.  Cutting edge or novel technologies without an established use may be difficult to fully conceptualize<ref> Areti Damala and Nenad Stojanovic. 2012. Tailoring the Adaptive Augmented Reality (A2R) museum
visit: Identifying Cultural Heritage professionals' motivations and needs. In Proceedings of the 2012
visit: Identifying Cultural Heritage professionals' motivations and needs. In Proceedings of the 2012
IEEE International Symposium on Mixed and Augmented Reality - Arts, Media, and Humanities
IEEE International Symposium on Mixed and Augmented Reality - Arts, Media, and Humanities
(ISMAR-AMH). Atlanta, USA, IEEE, 71-80.</ref>.
(ISMAR-AMH). Atlanta, USA, IEEE, 71-80.</ref>.
=====D1Pb. Integration with exhibit=====
 
{{anchor|D1Pb}}
====D1Pb. Integration with exhibit====
This criteria is about how well the technology will or can be integrated into the exhibit or other things on display.
This criteria is about how well the technology will or can be integrated into the exhibit or other things on display.
=====D1Pc. Integration with other ICT=====
 
{{anchor|D1Pc}}
====D1Pc. Integration with other ICT====
This criteria relates to how well the technology integrates with other Information and Communication technologies.  Can this technology be used with other on-site, off-site or online technologies used by the institution?
This criteria relates to how well the technology integrates with other Information and Communication technologies.  Can this technology be used with other on-site, off-site or online technologies used by the institution?
=====D1Pd. Balance of physical with digital=====
 
{{anchor|D1Pd}}
====D1Pd. Balance of physical with digital====
This criteria relates to the balance between physical and digital elements within an exhibit or display.  Certain technologies can "overshadow" a visitors connection with an exhibit or the objects on display<ref>Merel Van der Vaart and Areti Damala. 2015. Through the Loupe: Visitor Engagement With a Primarily
This criteria relates to the balance between physical and digital elements within an exhibit or display.  Certain technologies can "overshadow" a visitors connection with an exhibit or the objects on display<ref>Merel Van der Vaart and Areti Damala. 2015. Through the Loupe: Visitor Engagement With a Primarily
Text-Based Handheld AR Application. In Proceedings of the IEEE Digital Heritage 2015 Conference, vol. 2,
Text-Based Handheld AR Application. In Proceedings of the IEEE Digital Heritage 2015 Conference, vol. 2,
535-544. doi: 10.1109/DigitalHeritage.2015.7419574</ref>.
535-544. doi: 10.1109/DigitalHeritage.2015.7419574</ref>.


=====D1Pe. Clear understanding of the fabrication process=====
{{anchor|D1Pe}}
====D1Pe. Clear understanding of the fabrication process====
This criteria is about the clarity and understanding of the fabrication, installation and deployment process for the technology by Cultural Heritage Professionals.
This criteria is about the clarity and understanding of the fabrication, installation and deployment process for the technology by Cultural Heritage Professionals.


=====D1Pf. Level of in-house technical knowledge=====
{{anchor|D1Pf}}
====D1Pf. Level of in-house technical knowledge====
This criteria considers whether there is enough in-house technical knowledge to independently manage the project, or if support and consultation will be required by external contractors to fully manage this project.
This criteria considers whether there is enough in-house technical knowledge to independently manage the project, or if support and consultation will be required by external contractors to fully manage this project.


====Museum Institution====
{{Anchor|D1Ma}}
====D1Ma. Level of Innovation and business intelligence====
What value does this technology and this specific approach add for your institution?


=====D1Ma. Level of Innovation and business intelligence=====
{{Anchor|D1Mb}}
What value does this technology and this specific approach add for your institution?
====D1Mb. Brand name, uniqueness, originality====
=====D1Mb. Brand name, uniqueness, originality=====
This criterion is about whether the technology used serves the museum's brand and reputation<ref>Jane Finnis. 2017. Let’s Get Real 5: What’s the Brand? Culture24</ref>.
This criterion is about whether the technology used serves the museum's brand and reputation<ref>Jane Finnis. 2017. Let’s Get Real 5: What’s the Brand? Culture24</ref>.
=====D1Mc. Integration with other ICT=====
 
{{Anchor|D1Mc}}
====D1Mc. Integration with other ICT====
This criterion evaluates how the new technology or project would integrate into the existing digital framework of the institution.  
This criterion evaluates how the new technology or project would integrate into the existing digital framework of the institution.  
=====D1Md. Budget=====
 
{{Anchor|D1Md}}
====D1Md. Budget====
This criterion is about the financial considerations that may be associated with a technology project, including a cost versus benefit analysis.
This criterion is about the financial considerations that may be associated with a technology project, including a cost versus benefit analysis.
=====D1Me. Staff acceptance=====
 
{{Anchor|D1Me}}
====D1Me. Staff acceptance====
This criterion relates to the staff of the institution and their willingness to adopt and embrace the new technology, or if it will merely be tolerated.
This criterion relates to the staff of the institution and their willingness to adopt and embrace the new technology, or if it will merely be tolerated.


====Visitor====
{{Anchor|D1Va}}
 
====D1Va. Co-design, front-end evaluation and visitor acceptance====
=====D1Va. Co-design, front-end evaluation and visitor acceptance=====
This criterion is related to initiatives that include visitors in the early design and evaluation phases<ref>Susie Ironside. 2013. Glasgow Museums. In Museum Practice 15.01.2013, Museums Association: London.
This criterion is related to initiatives that include visitors in the early design and evaluation phases<ref>Susie Ironside. 2013. Glasgow Museums. In Museum Practice 15.01.2013, Museums Association: London.
Retrieved from: https://www.museumsassociation.org/museum-practice/youth-panels/15012013-glasgowmuseums</ref>.
Retrieved from: https://www.museumsassociation.org/museum-practice/youth-panels/15012013-glasgowmuseums</ref>.


===D2. Experience design and narratives===
===D2. Experience design and narratives===
====Cultural Heritage Professional====


=====D2Pa. Experience added value=====
{{Anchor|D2Pa}}
====D2Pa. Experience added value====
This criterion relates to how the technology mediation relates to the application it is being used it, because different technologies offer different visitor experiences.
This criterion relates to how the technology mediation relates to the application it is being used it, because different technologies offer different visitor experiences.
=====D2Pb. Relevance to audience=====
 
{{Anchor|D2Pb}}
====D2Pb. Relevance to audience====
This criterion relates to the relevancy of the content on display to the intended audience.
This criterion relates to the relevancy of the content on display to the intended audience.
=====D2Pc. Tailored content=====
 
{{Anchor|D2Pc}}
====D2Pc. Tailored content====
This criterion relates to how a Cultural Heritage Professional might tailor the content and narrative to different visitors' profiles.
This criterion relates to how a Cultural Heritage Professional might tailor the content and narrative to different visitors' profiles.
=====D2Pd. Attentional balance=====
 
{{Anchor|D2Pd}}
====D2Pd. Attentional balance====
This criterion relates to the attentional balance of the technology and physical elements of an exhibit.
This criterion relates to the attentional balance of the technology and physical elements of an exhibit.
=====D2Pe. Social interaction=====
 
{{Anchor|D2Pe}}
====D2Pe. Social interaction====
This criterion considers the role this technology can have in fostering and facilitating social interaction in real and virtual spaces.
This criterion considers the role this technology can have in fostering and facilitating social interaction in real and virtual spaces.
=====D2Pf. Before and after the visit support=====
 
{{Anchor|D2Pf}}
====D2Pf. Before and after the visit support====
This criterion relates to the potential of the technology linking pre- and post-visit activities.
This criterion relates to the potential of the technology linking pre- and post-visit activities.


====Museum Institution====
{{Anchor|D2Ma}}
====D2Ma. Interpretive, educational and learning potential====
This criterion relates to the interpretive, educational and learning potential that the technology project may provide.


=====D2Ma. Interpretive, educational and learning potential=====
{{Anchor|D2Mb}}
This criterion relates to the interpretive, educational and learning potential that the technology project may provide.
====D2Mb. Personalization potential====
=====D2Mb. Personalization potential=====
This criterion relates to the museum's potential for providing personalized content for visitors through a customization, context-awareness or adaptivity mechanism.  This is distinct from the "tailored content" provided by Cultural Heritage Professionals.
This criterion relates to the museum's potential for providing personalized content for visitors through a customization, context-awareness or adaptivity mechanism.  This is distinct from the "tailored content" provided by Cultural Heritage Professionals.
=====D2Mc. Public outreach and communication=====
 
{{Anchor|D2Mc}}
====D2Mc. Public outreach and communication====
This criterion relates to the potential of a museum using this technology to connect with their communities<ref>Elena Not and Daniella Petrelli. 2018. Blending customisation, context-awareness and adaptivity for
This criterion relates to the potential of a museum using this technology to connect with their communities<ref>Elena Not and Daniella Petrelli. 2018. Blending customisation, context-awareness and adaptivity for
personalised tangible interaction in cultural heritage. International Journal of Human-Computer
personalised tangible interaction in cultural heritage. International Journal of Human-Computer
Studies 114 (2018): 3-19.</ref>.
Studies 114 (2018): 3-19.</ref>.
=====D2Md. Big data potential=====
 
{{Anchor|D2Md}}
====D2Md. Big data potential====
This criterion relates to the big data potential provided by some technology solutions that can offer useful insight into visitor preferences.
This criterion relates to the big data potential provided by some technology solutions that can offer useful insight into visitor preferences.


====Visitor====
{{Anchor|D2Va}}
 
====D2Va. Engagement====
=====D2Va. Engagement=====
This criterion refers to the opportunities offered to visitors to engage them on a physical, emotional, intellectual, social, cognitive or proprioceptive level<ref>Mihalyi Csikszentmihalyi and Kim Hermanson. 1999. Intrinsic motivation in museums: Why does one
This criterion refers to the opportunities offered to visitors to engage them on a physical, emotional, intellectual, social, cognitive or proprioceptive level<ref>Mihalyi Csikszentmihalyi and Kim Hermanson. 1999. Intrinsic motivation in museums: Why does one
want to learn. The educational role of the museum, Routledge: London, 146–160.</ref>.
want to learn. The educational role of the museum, Routledge: London, 146–160.</ref>.
=====D2Vb. Personalization=====
 
{{Anchor|D2Vb}}
====D2Vb. Personalization====
Personalization of content and narratives for specific visitors should increate engagement.
Personalization of content and narratives for specific visitors should increate engagement.
=====D2Vc. Learning, entertainment and edutainment=====
 
{{Anchor|D2Vc}}
====D2Vc. Learning, entertainment and edutainment====
Edutainment is both instructive and fun, providing both learning and entertainment<ref>Isabelle Astic, Coline Aunis, Areti Damala, and Eric Gressier-Soudan. 2011. A ubiquitous mobile
Edutainment is both instructive and fun, providing both learning and entertainment<ref>Isabelle Astic, Coline Aunis, Areti Damala, and Eric Gressier-Soudan. 2011. A ubiquitous mobile
edutainement application for learning science through play. In Museums and the Web 2011 Proceedings.
edutainement application for learning science through play. In Museums and the Web 2011 Proceedings.
Line 87: Line 244:
https://www.museumsandtheweb.com/mw2011/papers/a_ubiquitous_mobile_edutainment_application_fo.
https://www.museumsandtheweb.com/mw2011/papers/a_ubiquitous_mobile_edutainment_application_fo.
html</ref>.  Pleasant and positive memories are favored over unpleasant memories<ref>John Falk and Lynn Dierking. 2018. Learning from museums. Rowman & Littlefield.</ref>.
html</ref>.  Pleasant and positive memories are favored over unpleasant memories<ref>John Falk and Lynn Dierking. 2018. Learning from museums. Rowman & Littlefield.</ref>.
=====D2Vd. Attentional balance=====
 
{{Anchor|D2Vd}}
====D2Vd. Attentional balance====
This criterion relates to how a visitor balances their attention between the physical object and the technology.
This criterion relates to how a visitor balances their attention between the physical object and the technology.
=====D2Ve. Affective impact=====
 
{{Anchor|D2Ve}}
====D2Ve. Affective impact====
This criterion relates to the emotional resonance that a digital resource may invoke from a visitor.  A number of studies have highlighted the increasing importance of emotion and affect for learning<ref>Areti Damala, Eva Hornecker, Merel van der Vaart, Dick van Dijk, and Ian Ruthven. 2016a. The Loupe:
This criterion relates to the emotional resonance that a digital resource may invoke from a visitor.  A number of studies have highlighted the increasing importance of emotion and affect for learning<ref>Areti Damala, Eva Hornecker, Merel van der Vaart, Dick van Dijk, and Ian Ruthven. 2016a. The Loupe:
Tangible Augmented Reality for Learning to Look at Ancient Greek Art. Mediterranean Archaeology and
Tangible Augmented Reality for Learning to Look at Ancient Greek Art. Mediterranean Archaeology and
Line 96: Line 257:
on Virtual System & Multimedia (VSMM), IEEE, 1-8. doi:10.1109/VSMM.2017.8346276
on Virtual System & Multimedia (VSMM), IEEE, 1-8. doi:10.1109/VSMM.2017.8346276
</ref>.
</ref>.
=====D2Vf. Social interaction=====
 
{{Anchor|D2Vf}}
====D2Vf. Social interaction====
This criterion considers the role this technology can have in fostering and facilitating social interaction in real and virtual spaces.
This criterion considers the role this technology can have in fostering and facilitating social interaction in real and virtual spaces.


''Related Criteria: D2Pe''
''Related Criteria: D2Pe''
=====D2Vg. Ability to follow usage on other platforms=====
 
{{Anchor|D2Vg}}
====D2Vg. Ability to follow usage on other platforms====
This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.
This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.
=====D2Vh. Sense of belonging to a community=====
 
{{Anchor|D2Vh}}
====D2Vh. Sense of belonging to a community====
This criterion relates to empowering visitors to feel that they are part of a local, regional, national or international community<ref>Luigina Ciolfi, Areti Damala, Eva Hornecker, Laura Maye, and Monika Lechner. 2018. Cultural
This criterion relates to empowering visitors to feel that they are part of a local, regional, national or international community<ref>Luigina Ciolfi, Areti Damala, Eva Hornecker, Laura Maye, and Monika Lechner. 2018. Cultural
Heritage Communities: Technologies and Challenges. Routledge.</ref>.
Heritage Communities: Technologies and Challenges. Routledge.</ref>.


===D3. Interactions, affordances, and interaction metaphors===
===D3. Interactions, affordances, and interaction metaphors===
====Cultural Heritage Professional====


=====D3Pa. Quality of Affordances=====
{{Anchor|D3Pa}}
====D3Pa. Quality of Affordances====
Affordances are the intrinsic properties of a thing that provide clues about how it can be used<ref>Donald Norman. 1999. Affordance, conventions, and design. Interactions 6(3), 38-43.</ref>.
Affordances are the intrinsic properties of a thing that provide clues about how it can be used<ref>Donald Norman. 1999. Affordance, conventions, and design. Interactions 6(3), 38-43.</ref>.
=====D3Pb. Suitability of interaction metaphors=====
 
{{Anchor|D3Pb}}
====D3Pb. Suitability of interaction metaphors====
This criterion is related to the efficacy of an interactive's physical form to communicate it's function.
This criterion is related to the efficacy of an interactive's physical form to communicate it's function.
=====D3Pc. Interface design=====
 
{{Anchor|D3Pc}}
====D3Pc. Interface design====
This criterion relates to how clean, clear and comprehensive the interface is, regardless of the form it takes.
This criterion relates to how clean, clear and comprehensive the interface is, regardless of the form it takes.
=====D3Pd. Clarity of navigation=====
 
{{Anchor|D3Pd}}
====D3Pd. Clarity of navigation====
This criterion relates to how intuitively and successfully someone can navigate within contents or the physical space being augmented.
This criterion relates to how intuitively and successfully someone can navigate within contents or the physical space being augmented.
=====D3Pe. Follow-up usage on other platforms=====
 
{{Anchor|D3Pe}}
====D3Pe. Follow-up usage on other platforms====
This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.
This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.
=====D3Pf. Multisensoriality=====
 
{{Anchor|D3Pf}}
====D3Pf. Multisensoriality====
This criterion refers to the inclusion of additional senses beside seeing, reading or hearing.
This criterion refers to the inclusion of additional senses beside seeing, reading or hearing.


====Museum Institution====
{{Anchor|D3Ma}}
====D3Ma. Follow-up usage on other platforms====
This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.


=====D3Ma. Follow-up usage on other platforms=====
{{Anchor|D3Mb}}
This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.
====D3Mb. Brand name, uniqueness and originality====
=====D3Mb. Brand name, uniqueness and originality=====
This criterion is about how an interactive communicates the brand identity of the museum.
This criterion is about how an interactive communicates the brand identity of the museum.


====Visitor====
{{Anchor|D3Va}}
 
====D3Va. Utility, usability and ease of use====
=====D3Va. Utility, usability and ease of use=====
This criterion looks at what meaning the visitor can achieve through using the technology interactive.  After it has been established to have utility, it is important to ensure that it usable and easy to use.
This criterion looks at what meaning the visitor can achieve through using the technology interactive.  After it has been established to have utility, it is important to ensure that it usable and easy to use.


=====D3Vb. Intuitiveness, learnability and learning curve=====
{{Anchor|D3Vb}}
====D3Vb. Intuitiveness, learnability and learning curve====
This criterion relates to the initial learning phase associated with the interactive.  It is recommended to use familiar affordances and interaction methods that the visitor can learn quickly.  The time span a visitor will spend understanding an interactive is very small<ref>Eva Hornecker. 2008. “I don’t understand it either, but it is cool”-visitor interactions with a multi-touch table in a museum." In 3rd IEEE International Workshop on Horizontal interactive human computer systems, IEEE, 113-121.</ref>.
This criterion relates to the initial learning phase associated with the interactive.  It is recommended to use familiar affordances and interaction methods that the visitor can learn quickly.  The time span a visitor will spend understanding an interactive is very small<ref>Eva Hornecker. 2008. “I don’t understand it either, but it is cool”-visitor interactions with a multi-touch table in a museum." In 3rd IEEE International Workshop on Horizontal interactive human computer systems, IEEE, 113-121.</ref>.


=====D3Vc. Responsiveness=====
{{Anchor|D3Vc}}
====D3Vc. Responsiveness====
This criterion relates to how responsive the device or application is to the feedback of a user.  It can help to provide visual or audio feedback to inform users their input was recognized<ref>Judy Diamond. 1991. Prototyping interactive exhibits on rocks and minerals. Curator: The Museum Journal, 34(1), 5-17.</ref>.
This criterion relates to how responsive the device or application is to the feedback of a user.  It can help to provide visual or audio feedback to inform users their input was recognized<ref>Judy Diamond. 1991. Prototyping interactive exhibits on rocks and minerals. Curator: The Museum Journal, 34(1), 5-17.</ref>.


=====D3Vd. Clarity of navigation=====
{{Anchor|D3Vd}}
====D3Vd. Clarity of navigation====
This criterion relates to how easily and intuitively a visitor can navigate through the digital interface, as well as physical spaces if used to augment a visit.
This criterion relates to how easily and intuitively a visitor can navigate through the digital interface, as well as physical spaces if used to augment a visit.


=====D3Ve. Personalization=====
{{Anchor|D3Ve}}
====D3Ve. Personalization====
This criterion refers to how well the content covers the visitors needs, interests and motivations when used through a personalization mechanism.
This criterion refers to how well the content covers the visitors needs, interests and motivations when used through a personalization mechanism.


''Related Criteria: D2Pc, D2Mb''
''Related Criteria: D2Pc, D2Mb''


=====D3Vf. Social interaction=====
{{Anchor|D3Vf}}
====D3Vf. Social interaction====
This criterion considers the role this technology can have in fostering and facilitating social interaction in real and virtual spaces.
This criterion considers the role this technology can have in fostering and facilitating social interaction in real and virtual spaces.


=====D3Vg. Ability to follow-up usage on other platforms=====
{{Anchor|D3Vg}}
====D3Vg. Ability to follow-up usage on other platforms====
This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.
This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.


=====D3Vh. Presence of Multisensoriality=====
{{Anchor|D3Vh}}
====D3Vh. Presence of Multisensoriality====


This criterion relates to the potential of interactions and engagement that use multiple or different senses that sight and hearing.
This criterion relates to the potential of interactions and engagement that use multiple or different senses that sight and hearing.
===D4. Aesthetics, look and feel and visceral qualities===
===D4. Aesthetics, look and feel and visceral qualities===
====Cultural Heritage Professional====


=====D4Pa. Look and feel=====
{{Anchor|D4Pa}}
====D4Pa. Look and feel====
This criterion relates to the physical properties of the technology that make up the look and feel of the final product, such as weight, colors, and materials.
This criterion relates to the physical properties of the technology that make up the look and feel of the final product, such as weight, colors, and materials.


====Museum Institution====
{{Anchor|D4Ma}}
 
====D4Ma. Brand name, uniqueness and originality====
=====D4Ma. Brand name, uniqueness and originality=====
This criterion relates to the potential for the aesthetics and intrinsic qualities of the design to overlap with vision and brand of a museum.
This criterion relates to the potential for the aesthetics and intrinsic qualities of the design to overlap with vision and brand of a museum.


====Visitor====
{{Anchor|D4Va}}
 
====D4Va. Look and feel====
=====D4Va. Look and feel=====
This criterion relates to the look and feel of the interactive, which might be of great importance to the visitor's overall experience.
This criterion relates to the look and feel of the interactive, which might be of great importance to the visitor's overall experience.


==Content Quartile==
==Content Quartile==
Content can be consumed through a range of medias, platforms, and devices that are used in many different locations.  This content needs to be easy to create and update in the future.
{| class="wikitable" style="border-style: solid; border-width: 2px; border-color: #a4c3d2;" |
|-
! style="background-color:#a4c3d2;" |Cluster
! style="background-color:#a4c3d2;" |Perspective
! style="background-color:#a4c3d2;" |Evaluation Criteria
|-
| rowspan="11" style="background-color:#bfd4db;" |'''C1.''' Content Creation
| rowspan="7" style="background-color:#bfd4db;" |Cultural Heritage Professional
| style="background-color:#bfd4db;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C1Pa|'''C1Pa.''' Utility, usability and ease of use]]
|-
| style="background-color:#bfd4db;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C1Pb|'''C1Pb.''' Learnability and learning curve]]
|-
| style="background-color:#bfd4db;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C1Pc|'''C1Pc.''' Personalization and adaptation]]
|-
| style="background-color:#bfd4db;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C1Pd|'''C1Pd.''' Multilingualism]]
|-
| style="background-color:#bfd4db;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C1Pe|'''C1Pe.''' Community support]]
|-
| style="background-color:#bfd4db;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C1Pf|'''C1Pf.''' Technology knowledge and support in the house]]
|-
| style="background-color:#bfd4db;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C1Pg|'''C1Pg.''' Interoperability]]
|-
| rowspan="2" style="background-color:#bfd4db;" |Museum
|style="background-color:#bfd4db;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C1Ma|'''C1Ma.''' Continuity of usage]]
|-
|style="background-color:#bfd4db;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C1Mb|'''C1Mb.''' Logging]]
|-
| rowspan="2" style="background-color:#bfd4db;" |Visitor
|style="background-color:#bfd4db;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C1Va|'''C1Va.''' Perceived content quality]]
|-
|style="background-color:#bfd4db;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C1Vb|'''C1Vb.''' Visitor-created content, creation and curation]]
|-
| rowspan="7" style="background-color:#aecbd6;" |'''C2.''' Content Maintenance
| rowspan="2" style="background-color:#aecbd6;" |Cultural Heritage Professional
| style="background-color:#aecbd6;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C2Pa|'''C2Pa.''' Ability to make changes in-house]]
|-
| style="background-color:#aecbd6;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C2Pb|'''C2Pb.''' Potential for documenting and archiving]]
|-
| rowspan="2" style="background-color:#aecbd6;" |Museum
| style="background-color:#aecbd6;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C2Ma|'''C2Ma.''' Staff acceptance]]
|-
|style="background-color:#aecbd6;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C2Mb|'''C2Mb.''' Interoperability and modularity]]
|-
| rowspan="3" style="background-color:#aecbd6;" |Visitor
|style="background-color:#aecbd6;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C2Va|'''C2Va.''' Personalization]]
|-
|style="background-color:#aecbd6;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C2Vb|'''C2Vb.''' Social interaction and sharing]]
|-
|style="background-color:#aecbd6;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#C2Vc|'''C2Vc.''' Continuity of usage]]
|}
===C1. Content creation===
===C1. Content creation===
====Cultural Heritage Professional====


=====C1Pa. Utility, usability and ease of use=====
{{Anchor|C1Pa}}
====C1Pa. Utility, usability and ease of use====
This criterion relates to the utility, usability and ease of use for content creation within the new technology project.
This criterion relates to the utility, usability and ease of use for content creation within the new technology project.
=====C1Pb. Learnability and learning curve=====
 
{{Anchor|C1Pb}}
====C1Pb. Learnability and learning curve====
This criterion relates to how quickly a cultural heritage professional can master the content creation system for the new technology project.
This criterion relates to how quickly a cultural heritage professional can master the content creation system for the new technology project.
=====C1Pc. Personalization and adaptation=====
 
{{Anchor|C1Pc}}
====C1Pc. Personalization and adaptation====
This criterion relates to mechanisms or approaches that allow content to be adapted to different visitors' profiles.
This criterion relates to mechanisms or approaches that allow content to be adapted to different visitors' profiles.
=====C1Pd. Multilingualism=====
 
{{Anchor|C1Pd}}
====C1Pd. Multilingualism====
This criterion relates to the technology projects ability to utilize learning resources in multiple languages.
This criterion relates to the technology projects ability to utilize learning resources in multiple languages.
=====C1Pe. Community support=====
 
{{Anchor|C1Pe}}
====C1Pe. Community support====
This criterion relates to support provided by communities both inside and outside of the institution itself.
This criterion relates to support provided by communities both inside and outside of the institution itself.
=====C1Pf. Technology knowledge and support in the house=====
 
{{Anchor|C1Pf}}
====C1Pf. Technology knowledge and support in the house====
More cutting edge or complex technologies may require contracting specialists or training staff.  It is important to identify everything that is required to manage the content creation process.
More cutting edge or complex technologies may require contracting specialists or training staff.  It is important to identify everything that is required to manage the content creation process.
=====C1Pg. Interoperability=====
 
{{Anchor|C1Pg}}
====C1Pg. Interoperability====
This criterion relates to the technologies ability to work across different systems or applications.
This criterion relates to the technologies ability to work across different systems or applications.
====Museum Institution====


=====C1Ma. Continuity of usage=====
{{Anchor|C1Ma}}
====C1Ma. Continuity of usage====
This criterion relates to the interoperability of the technology, but also has the added dimension of time.  Can the content be accessed at different times, such as before, during or after a visit?
This criterion relates to the interoperability of the technology, but also has the added dimension of time.  Can the content be accessed at different times, such as before, during or after a visit?
=====C1Mb. Logging=====
 
{{Anchor|C1Mb}}
====C1Mb. Logging====
This criterion relates to the technology's capabilities for creating data useful for analytic purposes, such as gleaning visitor patterns.
This criterion relates to the technology's capabilities for creating data useful for analytic purposes, such as gleaning visitor patterns.
====Visitor====


=====C1Va. Perceived content quality=====
{{Anchor|C1Va}}
====C1Va. Perceived content quality====
Content created for an audience is synthesized by the visitor through a unique process that ascribes personal meaning, resulting in them judging it as more or less relevant.
Content created for an audience is synthesized by the visitor through a unique process that ascribes personal meaning, resulting in them judging it as more or less relevant.


=====C1Vb. Visitor-created content, creation and curation=====
{{Anchor|C1Vb}}
====C1Vb. Visitor-created content, creation and curation====
This criterion relates to the visitor's available to create and curate content through the interactive.
This criterion relates to the visitor's available to create and curate content through the interactive.


===C2. Content maintenance===
===C2. Content maintenance===
====Cultural Heritage Professional====


=====C2Pa. Ability to make changes in-house=====
{{Anchor|C2Pa}}
=====C2Pb. Potential for documenting and archiving=====
====C2Pa. Ability to make changes in-house====
This criterion relates to the potential for cultural heritage professionals to update the content within the interactive without needing to involve an outside contractor.
 
{{Anchor|C2Pb}}
====C2Pb. Potential for documenting and archiving====
This criterion relates to the potential for cultural heritage professionals to archive, document and preserve content that is created for this system.
 
{{Anchor|C2Ma}}
====C2Ma. Staff acceptance====
For any content creation and management system to succeed, it needs to be accepted by the professionals who will be using it the most.


====Museum Institution====
{{Anchor|C2Mb}}
====C2Mb. Interoperability and modularity====
Interoperability is important from the museum perspective and also includes modularity, which provides the option of re-using resources.


=====C2Ma. Staff acceptance=====
{{Anchor|C2Va}}
=====C2Mb. Interoperability and modularity=====
====C2Va. Personalization====
Content is personalized is cater more specifically to a unique visitors' profile.


====Visitor====
{{Anchor|C2Vb}}
====C2Vb. Social interaction and sharing====
This criterion is about monitoring social interaction and engagement across different digital communication channels such as social media during and after a visit.


=====C2Va. Personalization=====
{{Anchor|C2Vc}}
=====C2Vb. Social interaction and sharing=====
====C2Vc. Continuity of usage====
=====C2Vc. Continuity of usage=====
This criterion is about catering to the different times and ways someone may visit a museum or their resources.


==Compliance Quartile==
==Compliance Quartile==
{| class="wikitable" style="border-style: solid; border-width: 2px; border-color: #a7e99c;" |
! style="background-color:#a7e99c;" |Cluster
! style="background-color:#a7e99c;" |Perspective
! style="background-color:#a7e99c;" |Evaluation Criteria
|-
| rowspan="10" style="background-color:#d7f4d2;" |'''MP1.''' Health, Safety and Accessibility
| rowspan="3" style="background-color:#d7f4d2;" |Cultural Heritage Professional
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP1Pa|'''MP1Pa.''' Accessibility]]
|-
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP1Pb|'''MP1Pb.''' Appropriateness]]
|-
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP1Pc|'''MP1Pc.''' Safety]]
|-
| rowspan="4" style="background-color:#d7f4d2;" |Museum
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP1Ma|'''MP1Ma.''' Safety]]
|-
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP1Mb|'''MP1Mb.''' Emergency management]]
|-
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP1Mc|'''MP1Mc.''' Disposal and recycling]]
|-
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP1Md|'''MP1Md.''' Hygiene, cleaning and maintenance]]
|-
| rowspan="3"  style="background-color:#d7f4d2;"  |Visitor
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP1Va|'''MP1Va.''' Accessibility]]
|-
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP1Vb|'''MP1Vb.''' Appropriateness]]
|-
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP1Vc|'''MP1Vc.''' Safety]]
|-
| rowspan="4" style="background-color:#bfeeb7;" |'''MP2.''' Logging and Monitoring
| style="background-color:#bfeeb7;" |Cultural Heritage Professional
| style="background-color:#bfeeb7;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP2Pa|'''MP2Pa.''' Logging and monitoring]]
|-
| style="background-color:#bfeeb7;" |Museum
| style="background-color:#bfeeb7;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP2Ma|'''MP2Ma.''' Log storage, access, privacy and analytics]]
|-
| rowspan="2" style="background-color:#bfeeb7;" |Visitor
|style="background-color:#bfeeb7;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP2Va|'''MP2Va.''' Personalization]]
|-
|style="background-color:#bfeeb7;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP2Vb|'''MP2Vb.''' Legal compliance]]
|-
| rowspan="4" style="background-color:#d7f4d2;" |'''MP3.''' Ethics and Legal Issues
| rowspan="2" style="background-color:#d7f4d2;" |Cultural Heritage Professional
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP3Pa|'''MP3Pa.''' Protecting audiences]]
|-
| style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP3Pb|'''MP3Pb.''' Data gathering and protection]]
|-
|style="background-color:#d7f4d2;" |Museum
|style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP3Ma|'''MP3Ma.''' Other legal issues]]
|-
|style="background-color:#d7f4d2;" |Visitor
|style="background-color:#d7f4d2;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#MP3Va|'''MP3Va.''' Trust and confidence in museum]]
|}
===MP1. Health, safety and accessibility===
===MP1. Health, safety and accessibility===
====Cultural Heritage Professional====


=====MP1Pa. Accessibility=====
{{Anchor|MP1Pa}}
=====MP1Pb. Appropriateness=====
====MP1Pa. Accessibility====
=====MP1Pc. Safety=====
This criterion relates to the accommodations provided to visitors to increase their access to your project.


====Museum Institution====
{{Anchor|MP1Pb}}
====MP1Pb. Appropriateness====
This criterion covers the appropriateness of the technology and content for the professionals it is being used by.


=====MP1Ma. Safety=====
{{Anchor|MP1Pc}}
=====MP1Mb. Emergency management=====
====MP1Pc. Safety====
=====MP1Mc. Disposal and recycling=====
This criterion refers to the cultural heritage professional's safety while engaged with the museum technology experience.
=====MP1Md. Hygiene, cleaning and maintenance=====


====Visitor====
{{Anchor|MP1Ma}}
====MP1Ma. Safety====
Safety issues can raise corporate and institutional accountability concerns.


=====MP1Va. Accessibility=====
{{Anchor|MP1Mb}}
=====MP1Vb. Appropriateness=====
====MP1Mb. Emergency management====
=====MP1Vc. Safety=====
This criterion relates to any procedures that would be required to handle emergencies related to the interactive.


===MP2. Logging and monitoring===
{{Anchor|MP1Mc}}
====Cultural Heritage Professional====
====MP1Mc. Disposal and recycling====
This criterion relates to the disposal and recycling of technology components used by the project.
 
{{Anchor|MP1Md}}
====MP1Md. Hygiene, cleaning and maintenance====
This criterion relates to cleaning and hygiene maintenance that would be required by the interactive, such as single-use protective covers or disinfecting procedures.
 
{{Anchor|MP1Va}}
====MP1Va. Accessibility====
Accessibility is a complex interplay between the three perspectives, and this one covers the accommodations made directly to visitors by the interactive.
 
{{Anchor|MP1Vb}}
====MP1Vb. Appropriateness====
This criterion covers the appropriateness of the technology and content for the visitors it is being used by.


=====MP2Pa. Logging and monitoring=====
{{Anchor|MP1Vc}}
====MP1Vc. Safety====
This criterion refers to the visitor safety while engaged with the museum technology experience.


====Museum Institution====
===MP2. Logging and monitoring===


=====MP2Ma. Log storage, access, privacy and analytics=====
{{Anchor|MP2Pa}}
====MP2Pa. Logging and monitoring====
When logging, monitoring, recording, analyzing or sharing data related to a visitor, there needs to be strict rules regarding legal and ethical guidelines.


{{Anchor|MP2Ma}}
====MP2Ma. Log storage, access, privacy and analytics====
There is a shared ethical responsibility between the museum as an institution and the professionals that access and use visitor data for analytics purposes.


====Visitor====
{{Anchor|MP2Va}}
====MP2Va. Personalization====
The visitor needs to be made aware when data is collected about them for personalization purposes.


=====MP2Va. Personalization=====
{{Anchor|MP2Vb}}
=====MP2Vb. Legal compliance=====
====MP2Vb. Legal compliance====
The visitor should be reassured about the legal compliance regarding their personal data.


===MP3. Ethics and legal issues===
===MP3. Ethics and legal issues===
====Cultural Heritage Professional====


=====MP3Pa. Protecting audiences=====
{{Anchor|MP3Pa}}
=====MP3Pb. Data gathering and protection=====
====MP3Pa. Protecting audiences====
Cultural heritage professionals protect audiences by acting as advocates for the visitors of an institution.  


====Museum Institution====
{{Anchor|MP3Pb}}
====MP3Pb. Data gathering and protection====
Data that is collected for analytic and audience research purposes must be handled with the utmost care and in complete compliance with relevant regulations.


=====MP3Ma. Other legal issues=====
{{Anchor|MP3Ma}}
=====MP3Mb. Data protection laws=====
====MP3Ma. Other legal issues====
=====MP3Mc. Ethics for gathering data=====
This criterion relates to other legal concerns surrounding the project, such as intellectual property, copyright, licensing and data protection laws.


====Visitor====
{{Anchor|MP3Va}}
====MP3Va. Trust and confidence in museum====
This criteria relates to the effect on a visitors' trust and confidence in the museum as a result of the above mentioned issues.


=====MP3Va. Trust and confidence in museum=====
==Operation Quartile==
{| class="wikitable" style="border-style: solid; border-width: 2px; border-color: #ff8986;" |
|-
! style="background-color:#ff8986;" |Cluster
! style="background-color:#ff8986;" |Perspective
! style="background-color:#ff8986;" |Evaluation Criteria
|-
| rowspan="11" style="background-color:#ffa9a9;" |'''O1.''' Deployment and setting-up
| rowspan="5" style="background-color:#ffa9a9;" |Cultural Heritage Professional
| style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O1Pa|'''O1Pa.''' Ease of use for installation]]
|-
| style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O1Pb|'''O1Pb.''' Distance monitoring]]
|-
| style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O1Pc|'''O1Pc.''' Workflow]]
|-
| style="background-color:#ffa9a9;" | [[MUSETECH_Evaluation_Criteria_by_Cluster#O1Pd|'''O1Pd.''' In-house technical knowledge]]
|-
| style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O1Pe|'''O1Pe.''' Additional staff training]]
|-
| rowspan="4" style="background-color:#ffa9a9;"  |Museum
|style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O1Ma|'''O1Ma.''' Set-up and start up]]
|-
|style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O1Mb|'''O1Mb.''' Modularity and interoperability]]
|-
|style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O1Mc|'''O1Mc.''' Staff and front-desk training]]
|-
|style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O1Md|'''O1Md.''' Distribution, recovery and guarantee]]
|-
| rowspan="2" style="background-color:#ffa9a9;"  |Visitor
|style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O1Va|'''O1Va.''' Visitor experience quality and customer care]]
|-
|style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O1Vb|'''O1Vb.''' Visitor-owned devices]]
|-
| rowspan="12" style="background-color:#ff9997;" |'''O2.''' Robustness and Maintenance
| rowspan="4" style="background-color:#ff9997;" |Cultural Heritage Professional
| style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Pa|'''O2Pa.''' Environmental constraints]]
|-
| style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Pb|'''O2Pb.''' Robustness]]
|-
| style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Pc|'''O2Pc.''' Maintenance required]]
|-
| style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Pd|'''O2Pd.''' Updating and replacing]]
|-
| rowspan="4" style="background-color:#ff9997;" |Museum
|style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Ma|'''O2Ma.''' Storage cost]]
|-
|style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Mb|'''O2Mb.''' Level of maintenance]]
|-
|style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Mc|'''O2Mc.''' Loss, deterioration, theft and replacement]]
|-
|style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Md|'''O2Md.''' Reusing and disposing]]
|-
| rowspan="4" style="background-color:#ff9997;" |Visitor
|style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Va|'''O2Va.''' Robustness]]
|-
|style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Vb|'''O2Vb.''' Responsiveness]]
|-
|style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Vc|'''O2Vc.''' Stability]]
|-
|style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O2Vd|'''O2Vd.''' Speed and speed of recovery]]
|-
| rowspan="4" style="background-color:#ffa9a9;" |'''O3.''' Power and Energy
| rowspan="2" style="background-color:#ffa9a9;" |Cultural Heritage Professional
| style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O3Pa|'''O3Pa.''' Day to day running and maintenance]]
|-
| style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O3Pb|'''O3Pb.''' Stability]]
|-
|style="background-color:#ffa9a9;" |Museum
|style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O3Ma|'''O3Ma.''' Interventions in the exhibit space]]
|-
|style="background-color:#ffa9a9;" |Visitor
|style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O3Va|'''O3Va.''' Prevent feelings of failure and frustration]]
|-
| rowspan="4" style="background-color:#ff9997;" |'''O4.''' Costs
| style="background-color:#ff9997;" |Cultural Heritage Professional
| style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O4Pa|'''O4Pa.''' Workforce, time and additional staff]]
|-
| rowspan="2" style="background-color:#ff9997;" |Museum
| style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O4Ma|'''O4Ma.''' Financial costs and investments]]
|-
|style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O4Mb|'''O4Mb.''' Running costs]]
|-
|style="background-color:#ff9997;" |Visitor
|style="background-color:#ff9997;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O4Va|'''O4Va.''' Costs (value for money and time)]]
|-
| rowspan="3" style="background-color:#ffa9a9;" |'''O5.''' Additional Resources
| style="background-color:#ffa9a9;" | Cultural Heritage Professional
| style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O5Pa|'''O5Pa.''' Instructions and how-to guides]]
|-
| style="background-color:#ffa9a9;" |Museum
| style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O5Ma|'''O5Ma.''' Adopting, financing and sponsoring]]
|-
| style="background-color:#ffa9a9;" |Visitor
| style="background-color:#ffa9a9;" |[[MUSETECH_Evaluation_Criteria_by_Cluster#O5Va|'''O5Va.''' Uptake]]
|}


==Operation Quartile==
===O1. Deployment and setting-up===
===O1. Deployment and setting-up===
====Cultural Heritage Professional====
{{Anchor|O1P}}
====O1Pa. Ease of use for installation====
This criterion covers the ease of installation and deploying the museum technology project.  Is the process manageable by current staff, or will it require additional outside contractors?


=====O1Pa. Ease of use for installation=====
{{Anchor|O1Pb}}
=====O1Pb. Distance monitoring=====
====O1Pb. Distance monitoring====
=====O1Pc. Workflow=====
This criterion relates to the cultural heritage professional's ability to remotely monitor the status of the technology elements, giving them insight into hardware or software failures so they know when it is necessary to intervene.
=====O1Pd. In-house technical knowledge=====
=====O1Pe. Additional staff training=====


====Museum Institution====
{{Anchor|O1Pc}}
====O1Pc. Workflow====
This criterion relates to the effect of the technology project on the cultural heritage professional's daily operational workflow.  Will this project add too much additional work and become difficult to maintain?


=====O1Ma. Set-up and start up=====
{{Anchor|O1Pd}}
=====O1Mb. Modularity and interoperability=====
====O1Pd. In-house technical knowledge====
=====O1Mc. Staff and front-desk training=====
This criterion examines whether the in-house museum staff has the technical experience to setup and troubleshoot the project.
=====O1Md. Distribution, recovery and guarantee=====


====Visitor====
{{Anchor|O1Pe}}
====O1Pe. Additional staff training====
This criterion examines any specialized training that may be required by in-house staff to be able to manage the project's setup and deployment.


=====O1Va. Visitor experience quality and customer care=====
{{Anchor|O1Ma}}
=====O1Vb. Visitor-owned devices=====
====O1Ma. Set-up and start up parameters====
This criterion examines the parameters surrounding the set-up and start-up of the project, such as the number of devices needed and the difficulty of the set-up process.


{{Anchor|O1Mb}}
====O1Mb. Modularity and interoperability====
This criterion is about considering the possibility of reusing and repurposing existing hardware that may be available to the museum.


===O2. Robustness and maintenance===
{{Anchor|O1Mc}}
====Cultural Heritage Professional====
====O1Mc. Staff and front-desk training====
This criterion examines if any additional training will be required to allow staff and front desk personnel to manage the new technology.


=====O2Pa. Environmental contraints=====
{{Anchor|O1Md}}
=====O2Pb. Robustness=====
====O1Md. Distribution, recovery and guarantee====
=====O2Pc. Maintenance required=====
=====O2Pd. Updating and replacing=====


====Museum Institution====
This criterion examines how the technology will be distributed for use, as well as the process to guarantee the return and recovery of the technology after its use.


=====O2Ma. Storage cost=====
{{Anchor|O1Va}}
=====O2Mb. Level of maintenance=====
====O1Va. Visitor experience quality and customer care====
=====O2Mc. Loss, deterioration, theft and replacement=====
This criterion covers the overall perceived quality of the experience by the visitor as relating to customer care and a hassle-free experience.
=====O2Md. Reusing and disposing=====


====Visitor====
{{Anchor|O1Vb}}
====O1Vb. Visitor-owned devices====
This criterion explores the visitor's ability to use their own personal devices, such as cell phones and laptops, to access the content during and after their visit.


=====O2Va. Robustness=====
===O2. Robustness and maintenance===
=====O2Vb. Responsiveness=====
{{Anchor|O2Pa}}
=====O2Vc. Stability=====
====O2Pa. Environmental constraints====
=====O2Vd. Speed and speed of recovery=====
This criterion examines different environmental conditions, such as humidity or ambient light, and considers how they may affect the interactive when in those conditions.


{{Anchor|O2Pb}}
====O2Pb. Robustness====
This criterion examines the robustness of the technological elements, such as hardware, software and algorithms.  The nature of the technology project will create a different list of considerations when discussing robustness.


===O3. Power and energy===
{{Anchor|O2Pc}}
====Cultural Heritage Professional====
====O2Pc. Maintenance required====
{{Stub}}


=====O3Pa. Day to day running and maintenance=====
{{Anchor|O2Pd}}
=====O3Pb. Stability=====
====O2Pd. Updating and replacing====
{{Stub}}


{{Anchor|O2Ma}}
====O2Ma. Storage cost====
{{Stub}}


====Museum Institution====
{{Anchor|O2Mb}}
====O2Mb. Level of maintenance====
{{Stub}}


=====O3Ma. Interventions in the exhibit space=====
{{Anchor|O2Mc}}
====O2Mc. Loss, deterioration, theft and replacement====
{{Stub}}


{{Anchor|O2Md}}
====O2Md. Reusing and disposing====
{{Stub}}


====Visitor====
{{Anchor|O2Va}}
====O2Va. Robustness====
{{Stub}}


=====O3Va. Prevent feelings of failure and frustration=====
{{Anchor|O2Vb}}
====O2Vb. Responsiveness====
{{Stub}}


{{Anchor|O2Vc}}
====O2Vc. Stability====
{{Stub}}


{{Anchor|O2Vd}}
====O2Vd. Speed and speed of recovery====
{{Stub}}


===O4. Costs===
====Cultural Heritage Professional====


=====O4Pa. Workforce, time and additional staff=====
===O3. Power and energy===
{{Anchor|O3Pa}}
====O3Pa. Day to day running and maintenance====
{{Stub}}


{{Anchor|O3Pb}}
====O3Pb. Stability====
{{Stub}}


====Museum Institution====


=====O4Ma. Financial costs and investments=====
=====O4Mb. Running costs=====


====Visitor====
{{Anchor|O3Ma}}


=====O4Va. Costs (value for money and time)=====
==== O3Ma. Interventions in the exhibit space ====
{{Stub}}


{{Anchor|O3Va}}
====O3Va. Prevent feelings of failure and frustration====
{{Stub}}


===O4. Costs===
{{Anchor|O4Pa}}
====O4Pa. Workforce, time and additional staff====
{{Stub}}


===O5. Additional Resources===
{{Anchor|O4Ma}}
====Cultural Heritage Professional====
====O4Ma. Financial costs and investments====
{{Stub}}


=====O5Pa. Instructions and how-to guides=====
{{Anchor|O4Mb}}
====O4Mb. Running costs====
{{Stub}}


{{Anchor|O4Va}}
====O4Va. Costs (value for money and time)====
{{Stub}}


====Museum Institution====


=====O5Ma. Adopting, financing and sponsoring=====
===O5. Additional Resources===
{{Anchor|O5Pa}}
====O5Pa. Instructions and how-to guides====
{{Stub}}


====Visitor====
{{Anchor|O5Ma}}
====O5Ma. Adopting, financing and sponsoring====
{{Stub}}


=====O5Va. Uptake=====
{{Anchor|O5Va}}
====O5Va. Uptake====
{{Stub}}


==References==
==References==
<references />

Latest revision as of 15:23, 2 December 2021

Overview

Label important.png

The MUSETECH Model[1] posits that in order for museums to successfully utilize technologies, there are three stakeholder perspectives that must be considered. Throughout all stages of a museum technology project, these perspectives offer views that complement and inform the others in a way that can build institutional synergy. This model also states that there are four primary stages or constituents of a museum technology project. These quartiles contain evaluation criteria per perspective, grouped by thematic categories, which allows for a granular overview of the considerations throughout each stage of the technology project.

Design Quartile

This phase corresponds to the initial phases of the technology project, where the central problem is defined and answered.

Cluster Perspective Evaluation Criteria
D1. Design and Product Ideation Cultural Heritage Professional D1Pa. Design Concept
D1Pb. Integration with Exhibition
D1Pc. Integration with other ICT
D1Pd. Balancing Physical with Digital
D1Pe. Understanding the Fabrication Process
D1Pf. In-house technical knowledge
Museum D1Ma. Level of Innovation and business intelligence
D1Mb. Brand name, uniqueness, originality
D1Mc. Integration with other ICT
D1Md. Budget
D1Me. Staff acceptance
Visitor D1Va. Co-design, front-end evaluation and visitor acceptance
D2. Experience Design and Narratives Cultural Heritage Professional D2Pa. Experience added value
D2Pb. Relevance to audience
D2Pc. Tailored content
D2Pd. Attentional balance
D2Pe. Social interaction
D2Pf. Before and after the visit support
Museum D2Ma. Interpretive, educational and learning potential
D2Mb. Personalization potential
D2Mc. Public outreach and communication
D2Md. Big data potential
Visitor D2Va. Engagement
D2Vb. Personalization
D2Vc. Learning, entertainment and edutainment
D2Vd. Attentional balance
D2Ve. Affective impact
D2Vf. Social interaction
D2Vg. Ability to follow usage on other platforms
D2Vh. Sense of belonging to a community
D3. Interactions, Affordances and Interaction Metaphors Cultural Heritage Professional D3Pa. Quality of Affordances
D3Pb. Suitability of interaction metaphors
D3Pc. Interface design
D3Pd. Clarity of navigation
D3Pe. Follow-up usage on other platforms
D3Pf. Multisensoriality
Museum D3Ma. Follow-up usage on other platforms
D3Mb. Brand name, uniqueness and originality
Visitor D3Va. Utility, usability and ease of use
D3Vb. Intuitiveness, learnability and learning curve
D3Vc. Responsiveness
D3Vd. Clarity of navigation
D3Ve. Personalization
D3Vf. Social interaction
D3Vg. Ability to follow-up usage on other platforms
D3Vh. Presence of Multisensoriality
D4. Aesthetics, Look and Feel, and Visceral Qualities Cultural Heritage Professional D4Pa. Look and feel
Museum D4Ma. Brand name, uniqueness and originality
Visitor D4Va. Look and feel

D1. Design and product ideation

D1Pa. Design concept

The main goal or concept that is to be achieved with a specific technology idea or application. Cutting edge or novel technologies without an established use may be difficult to fully conceptualize[2].

D1Pb. Integration with exhibit

This criteria is about how well the technology will or can be integrated into the exhibit or other things on display.

D1Pc. Integration with other ICT

This criteria relates to how well the technology integrates with other Information and Communication technologies. Can this technology be used with other on-site, off-site or online technologies used by the institution?

D1Pd. Balance of physical with digital

This criteria relates to the balance between physical and digital elements within an exhibit or display. Certain technologies can "overshadow" a visitors connection with an exhibit or the objects on display[3].

D1Pe. Clear understanding of the fabrication process

This criteria is about the clarity and understanding of the fabrication, installation and deployment process for the technology by Cultural Heritage Professionals.

D1Pf. Level of in-house technical knowledge

This criteria considers whether there is enough in-house technical knowledge to independently manage the project, or if support and consultation will be required by external contractors to fully manage this project.

D1Ma. Level of Innovation and business intelligence

What value does this technology and this specific approach add for your institution?

D1Mb. Brand name, uniqueness, originality

This criterion is about whether the technology used serves the museum's brand and reputation[4].

D1Mc. Integration with other ICT

This criterion evaluates how the new technology or project would integrate into the existing digital framework of the institution.

D1Md. Budget

This criterion is about the financial considerations that may be associated with a technology project, including a cost versus benefit analysis.

D1Me. Staff acceptance

This criterion relates to the staff of the institution and their willingness to adopt and embrace the new technology, or if it will merely be tolerated.

D1Va. Co-design, front-end evaluation and visitor acceptance

This criterion is related to initiatives that include visitors in the early design and evaluation phases[5].

D2. Experience design and narratives

D2Pa. Experience added value

This criterion relates to how the technology mediation relates to the application it is being used it, because different technologies offer different visitor experiences.

D2Pb. Relevance to audience

This criterion relates to the relevancy of the content on display to the intended audience.

D2Pc. Tailored content

This criterion relates to how a Cultural Heritage Professional might tailor the content and narrative to different visitors' profiles.

D2Pd. Attentional balance

This criterion relates to the attentional balance of the technology and physical elements of an exhibit.

D2Pe. Social interaction

This criterion considers the role this technology can have in fostering and facilitating social interaction in real and virtual spaces.

D2Pf. Before and after the visit support

This criterion relates to the potential of the technology linking pre- and post-visit activities.

D2Ma. Interpretive, educational and learning potential

This criterion relates to the interpretive, educational and learning potential that the technology project may provide.

D2Mb. Personalization potential

This criterion relates to the museum's potential for providing personalized content for visitors through a customization, context-awareness or adaptivity mechanism. This is distinct from the "tailored content" provided by Cultural Heritage Professionals.

D2Mc. Public outreach and communication

This criterion relates to the potential of a museum using this technology to connect with their communities[6].

D2Md. Big data potential

This criterion relates to the big data potential provided by some technology solutions that can offer useful insight into visitor preferences.

D2Va. Engagement

This criterion refers to the opportunities offered to visitors to engage them on a physical, emotional, intellectual, social, cognitive or proprioceptive level[7].

D2Vb. Personalization

Personalization of content and narratives for specific visitors should increate engagement.

D2Vc. Learning, entertainment and edutainment

Edutainment is both instructive and fun, providing both learning and entertainment[8]. Pleasant and positive memories are favored over unpleasant memories[9].

D2Vd. Attentional balance

This criterion relates to how a visitor balances their attention between the physical object and the technology.

D2Ve. Affective impact

This criterion relates to the emotional resonance that a digital resource may invoke from a visitor. A number of studies have highlighted the increasing importance of emotion and affect for learning[10][11].

D2Vf. Social interaction

This criterion considers the role this technology can have in fostering and facilitating social interaction in real and virtual spaces.

Related Criteria: D2Pe

D2Vg. Ability to follow usage on other platforms

This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.

D2Vh. Sense of belonging to a community

This criterion relates to empowering visitors to feel that they are part of a local, regional, national or international community[12].

D3. Interactions, affordances, and interaction metaphors

D3Pa. Quality of Affordances

Affordances are the intrinsic properties of a thing that provide clues about how it can be used[13].

D3Pb. Suitability of interaction metaphors

This criterion is related to the efficacy of an interactive's physical form to communicate it's function.

D3Pc. Interface design

This criterion relates to how clean, clear and comprehensive the interface is, regardless of the form it takes.

D3Pd. Clarity of navigation

This criterion relates to how intuitively and successfully someone can navigate within contents or the physical space being augmented.

D3Pe. Follow-up usage on other platforms

This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.

D3Pf. Multisensoriality

This criterion refers to the inclusion of additional senses beside seeing, reading or hearing.

D3Ma. Follow-up usage on other platforms

This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.

D3Mb. Brand name, uniqueness and originality

This criterion is about how an interactive communicates the brand identity of the museum.

D3Va. Utility, usability and ease of use

This criterion looks at what meaning the visitor can achieve through using the technology interactive. After it has been established to have utility, it is important to ensure that it usable and easy to use.

D3Vb. Intuitiveness, learnability and learning curve

This criterion relates to the initial learning phase associated with the interactive. It is recommended to use familiar affordances and interaction methods that the visitor can learn quickly. The time span a visitor will spend understanding an interactive is very small[14].

D3Vc. Responsiveness

This criterion relates to how responsive the device or application is to the feedback of a user. It can help to provide visual or audio feedback to inform users their input was recognized[15].

D3Vd. Clarity of navigation

This criterion relates to how easily and intuitively a visitor can navigate through the digital interface, as well as physical spaces if used to augment a visit.

D3Ve. Personalization

This criterion refers to how well the content covers the visitors needs, interests and motivations when used through a personalization mechanism.

Related Criteria: D2Pc, D2Mb

D3Vf. Social interaction

This criterion considers the role this technology can have in fostering and facilitating social interaction in real and virtual spaces.

D3Vg. Ability to follow-up usage on other platforms

This criterion is about how a visitor may follow up with or access something they initially experienced in a different context.

D3Vh. Presence of Multisensoriality

This criterion relates to the potential of interactions and engagement that use multiple or different senses that sight and hearing.

D4. Aesthetics, look and feel and visceral qualities

D4Pa. Look and feel

This criterion relates to the physical properties of the technology that make up the look and feel of the final product, such as weight, colors, and materials.

D4Ma. Brand name, uniqueness and originality

This criterion relates to the potential for the aesthetics and intrinsic qualities of the design to overlap with vision and brand of a museum.

D4Va. Look and feel

This criterion relates to the look and feel of the interactive, which might be of great importance to the visitor's overall experience.

Content Quartile

Content can be consumed through a range of medias, platforms, and devices that are used in many different locations. This content needs to be easy to create and update in the future.

Cluster Perspective Evaluation Criteria
C1. Content Creation Cultural Heritage Professional C1Pa. Utility, usability and ease of use
C1Pb. Learnability and learning curve
C1Pc. Personalization and adaptation
C1Pd. Multilingualism
C1Pe. Community support
C1Pf. Technology knowledge and support in the house
C1Pg. Interoperability
Museum C1Ma. Continuity of usage
C1Mb. Logging
Visitor C1Va. Perceived content quality
C1Vb. Visitor-created content, creation and curation
C2. Content Maintenance Cultural Heritage Professional C2Pa. Ability to make changes in-house
C2Pb. Potential for documenting and archiving
Museum C2Ma. Staff acceptance
C2Mb. Interoperability and modularity
Visitor C2Va. Personalization
C2Vb. Social interaction and sharing
C2Vc. Continuity of usage

C1. Content creation

C1Pa. Utility, usability and ease of use

This criterion relates to the utility, usability and ease of use for content creation within the new technology project.

C1Pb. Learnability and learning curve

This criterion relates to how quickly a cultural heritage professional can master the content creation system for the new technology project.

C1Pc. Personalization and adaptation

This criterion relates to mechanisms or approaches that allow content to be adapted to different visitors' profiles.

C1Pd. Multilingualism

This criterion relates to the technology projects ability to utilize learning resources in multiple languages.

C1Pe. Community support

This criterion relates to support provided by communities both inside and outside of the institution itself.

C1Pf. Technology knowledge and support in the house

More cutting edge or complex technologies may require contracting specialists or training staff. It is important to identify everything that is required to manage the content creation process.

C1Pg. Interoperability

This criterion relates to the technologies ability to work across different systems or applications.

C1Ma. Continuity of usage

This criterion relates to the interoperability of the technology, but also has the added dimension of time. Can the content be accessed at different times, such as before, during or after a visit?

C1Mb. Logging

This criterion relates to the technology's capabilities for creating data useful for analytic purposes, such as gleaning visitor patterns.

C1Va. Perceived content quality

Content created for an audience is synthesized by the visitor through a unique process that ascribes personal meaning, resulting in them judging it as more or less relevant.

C1Vb. Visitor-created content, creation and curation

This criterion relates to the visitor's available to create and curate content through the interactive.

C2. Content maintenance

C2Pa. Ability to make changes in-house

This criterion relates to the potential for cultural heritage professionals to update the content within the interactive without needing to involve an outside contractor.

C2Pb. Potential for documenting and archiving

This criterion relates to the potential for cultural heritage professionals to archive, document and preserve content that is created for this system.

C2Ma. Staff acceptance

For any content creation and management system to succeed, it needs to be accepted by the professionals who will be using it the most.

C2Mb. Interoperability and modularity

Interoperability is important from the museum perspective and also includes modularity, which provides the option of re-using resources.

C2Va. Personalization

Content is personalized is cater more specifically to a unique visitors' profile.

C2Vb. Social interaction and sharing

This criterion is about monitoring social interaction and engagement across different digital communication channels such as social media during and after a visit.

C2Vc. Continuity of usage

This criterion is about catering to the different times and ways someone may visit a museum or their resources.

Compliance Quartile

Cluster Perspective Evaluation Criteria
MP1. Health, Safety and Accessibility Cultural Heritage Professional MP1Pa. Accessibility
MP1Pb. Appropriateness
MP1Pc. Safety
Museum MP1Ma. Safety
MP1Mb. Emergency management
MP1Mc. Disposal and recycling
MP1Md. Hygiene, cleaning and maintenance
Visitor MP1Va. Accessibility
MP1Vb. Appropriateness
MP1Vc. Safety
MP2. Logging and Monitoring Cultural Heritage Professional MP2Pa. Logging and monitoring
Museum MP2Ma. Log storage, access, privacy and analytics
Visitor MP2Va. Personalization
MP2Vb. Legal compliance
MP3. Ethics and Legal Issues Cultural Heritage Professional MP3Pa. Protecting audiences
MP3Pb. Data gathering and protection
Museum MP3Ma. Other legal issues
Visitor MP3Va. Trust and confidence in museum

MP1. Health, safety and accessibility

MP1Pa. Accessibility

This criterion relates to the accommodations provided to visitors to increase their access to your project.

MP1Pb. Appropriateness

This criterion covers the appropriateness of the technology and content for the professionals it is being used by.

MP1Pc. Safety

This criterion refers to the cultural heritage professional's safety while engaged with the museum technology experience.

MP1Ma. Safety

Safety issues can raise corporate and institutional accountability concerns.

MP1Mb. Emergency management

This criterion relates to any procedures that would be required to handle emergencies related to the interactive.

MP1Mc. Disposal and recycling

This criterion relates to the disposal and recycling of technology components used by the project.

MP1Md. Hygiene, cleaning and maintenance

This criterion relates to cleaning and hygiene maintenance that would be required by the interactive, such as single-use protective covers or disinfecting procedures.

MP1Va. Accessibility

Accessibility is a complex interplay between the three perspectives, and this one covers the accommodations made directly to visitors by the interactive.

MP1Vb. Appropriateness

This criterion covers the appropriateness of the technology and content for the visitors it is being used by.

MP1Vc. Safety

This criterion refers to the visitor safety while engaged with the museum technology experience.

MP2. Logging and monitoring

MP2Pa. Logging and monitoring

When logging, monitoring, recording, analyzing or sharing data related to a visitor, there needs to be strict rules regarding legal and ethical guidelines.

MP2Ma. Log storage, access, privacy and analytics

There is a shared ethical responsibility between the museum as an institution and the professionals that access and use visitor data for analytics purposes.

MP2Va. Personalization

The visitor needs to be made aware when data is collected about them for personalization purposes.

MP2Vb. Legal compliance

The visitor should be reassured about the legal compliance regarding their personal data.

MP3. Ethics and legal issues

MP3Pa. Protecting audiences

Cultural heritage professionals protect audiences by acting as advocates for the visitors of an institution.

MP3Pb. Data gathering and protection

Data that is collected for analytic and audience research purposes must be handled with the utmost care and in complete compliance with relevant regulations.

MP3Ma. Other legal issues

This criterion relates to other legal concerns surrounding the project, such as intellectual property, copyright, licensing and data protection laws.

MP3Va. Trust and confidence in museum

This criteria relates to the effect on a visitors' trust and confidence in the museum as a result of the above mentioned issues.

Operation Quartile

Cluster Perspective Evaluation Criteria
O1. Deployment and setting-up Cultural Heritage Professional O1Pa. Ease of use for installation
O1Pb. Distance monitoring
O1Pc. Workflow
O1Pd. In-house technical knowledge
O1Pe. Additional staff training
Museum O1Ma. Set-up and start up
O1Mb. Modularity and interoperability
O1Mc. Staff and front-desk training
O1Md. Distribution, recovery and guarantee
Visitor O1Va. Visitor experience quality and customer care
O1Vb. Visitor-owned devices
O2. Robustness and Maintenance Cultural Heritage Professional O2Pa. Environmental constraints
O2Pb. Robustness
O2Pc. Maintenance required
O2Pd. Updating and replacing
Museum O2Ma. Storage cost
O2Mb. Level of maintenance
O2Mc. Loss, deterioration, theft and replacement
O2Md. Reusing and disposing
Visitor O2Va. Robustness
O2Vb. Responsiveness
O2Vc. Stability
O2Vd. Speed and speed of recovery
O3. Power and Energy Cultural Heritage Professional O3Pa. Day to day running and maintenance
O3Pb. Stability
Museum O3Ma. Interventions in the exhibit space
Visitor O3Va. Prevent feelings of failure and frustration
O4. Costs Cultural Heritage Professional O4Pa. Workforce, time and additional staff
Museum O4Ma. Financial costs and investments
O4Mb. Running costs
Visitor O4Va. Costs (value for money and time)
O5. Additional Resources Cultural Heritage Professional O5Pa. Instructions and how-to guides
Museum O5Ma. Adopting, financing and sponsoring
Visitor O5Va. Uptake

O1. Deployment and setting-up

O1Pa. Ease of use for installation

This criterion covers the ease of installation and deploying the museum technology project. Is the process manageable by current staff, or will it require additional outside contractors?

O1Pb. Distance monitoring

This criterion relates to the cultural heritage professional's ability to remotely monitor the status of the technology elements, giving them insight into hardware or software failures so they know when it is necessary to intervene.

O1Pc. Workflow

This criterion relates to the effect of the technology project on the cultural heritage professional's daily operational workflow. Will this project add too much additional work and become difficult to maintain?

O1Pd. In-house technical knowledge

This criterion examines whether the in-house museum staff has the technical experience to setup and troubleshoot the project.

O1Pe. Additional staff training

This criterion examines any specialized training that may be required by in-house staff to be able to manage the project's setup and deployment.

O1Ma. Set-up and start up parameters

This criterion examines the parameters surrounding the set-up and start-up of the project, such as the number of devices needed and the difficulty of the set-up process.

O1Mb. Modularity and interoperability

This criterion is about considering the possibility of reusing and repurposing existing hardware that may be available to the museum.

O1Mc. Staff and front-desk training

This criterion examines if any additional training will be required to allow staff and front desk personnel to manage the new technology.

O1Md. Distribution, recovery and guarantee

This criterion examines how the technology will be distributed for use, as well as the process to guarantee the return and recovery of the technology after its use.

O1Va. Visitor experience quality and customer care

This criterion covers the overall perceived quality of the experience by the visitor as relating to customer care and a hassle-free experience.

O1Vb. Visitor-owned devices

This criterion explores the visitor's ability to use their own personal devices, such as cell phones and laptops, to access the content during and after their visit.

O2. Robustness and maintenance

O2Pa. Environmental constraints

This criterion examines different environmental conditions, such as humidity or ambient light, and considers how they may affect the interactive when in those conditions.

O2Pb. Robustness

This criterion examines the robustness of the technological elements, such as hardware, software and algorithms. The nature of the technology project will create a different list of considerations when discussing robustness.

O2Pc. Maintenance required

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O2Pd. Updating and replacing

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O2Ma. Storage cost

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O2Mb. Level of maintenance

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O2Mc. Loss, deterioration, theft and replacement

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O2Md. Reusing and disposing

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O2Va. Robustness

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O2Vb. Responsiveness

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O2Vc. Stability

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O2Vd. Speed and speed of recovery

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O3. Power and energy

O3Pa. Day to day running and maintenance

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O3Pb. Stability

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O3Ma. Interventions in the exhibit space

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O3Va. Prevent feelings of failure and frustration

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O4. Costs

O4Pa. Workforce, time and additional staff

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O4Ma. Financial costs and investments

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O4Mb. Running costs

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O4Va. Costs (value for money and time)

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O5. Additional Resources

O5Pa. Instructions and how-to guides

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O5Ma. Adopting, financing and sponsoring

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O5Va. Uptake

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References

  1. https://dl.acm.org/doi/10.1145/3297717
  2. Areti Damala and Nenad Stojanovic. 2012. Tailoring the Adaptive Augmented Reality (A2R) museum visit: Identifying Cultural Heritage professionals' motivations and needs. In Proceedings of the 2012 IEEE International Symposium on Mixed and Augmented Reality - Arts, Media, and Humanities (ISMAR-AMH). Atlanta, USA, IEEE, 71-80.
  3. Merel Van der Vaart and Areti Damala. 2015. Through the Loupe: Visitor Engagement With a Primarily Text-Based Handheld AR Application. In Proceedings of the IEEE Digital Heritage 2015 Conference, vol. 2, 535-544. doi: 10.1109/DigitalHeritage.2015.7419574
  4. Jane Finnis. 2017. Let’s Get Real 5: What’s the Brand? Culture24
  5. Susie Ironside. 2013. Glasgow Museums. In Museum Practice 15.01.2013, Museums Association: London. Retrieved from: https://www.museumsassociation.org/museum-practice/youth-panels/15012013-glasgowmuseums
  6. Elena Not and Daniella Petrelli. 2018. Blending customisation, context-awareness and adaptivity for personalised tangible interaction in cultural heritage. International Journal of Human-Computer Studies 114 (2018): 3-19.
  7. Mihalyi Csikszentmihalyi and Kim Hermanson. 1999. Intrinsic motivation in museums: Why does one want to learn. The educational role of the museum, Routledge: London, 146–160.
  8. Isabelle Astic, Coline Aunis, Areti Damala, and Eric Gressier-Soudan. 2011. A ubiquitous mobile edutainement application for learning science through play. In Museums and the Web 2011 Proceedings. Retrieved from: https://www.museumsandtheweb.com/mw2011/papers/a_ubiquitous_mobile_edutainment_application_fo. html
  9. John Falk and Lynn Dierking. 2018. Learning from museums. Rowman & Littlefield.
  10. Areti Damala, Eva Hornecker, Merel van der Vaart, Dick van Dijk, and Ian Ruthven. 2016a. The Loupe: Tangible Augmented Reality for Learning to Look at Ancient Greek Art. Mediterranean Archaeology and Archaeometry. 16, 5 (2016), 73–85.
  11. Sara Perry, Maria Economou, Hilary Young, Maria Roussou, and Laia Pujol-Tost. 2017. Moving beyond the virtual museum: Engaging visitors emotionally. In Proceedings of the 23rd International Conference on Virtual System & Multimedia (VSMM), IEEE, 1-8. doi:10.1109/VSMM.2017.8346276
  12. Luigina Ciolfi, Areti Damala, Eva Hornecker, Laura Maye, and Monika Lechner. 2018. Cultural Heritage Communities: Technologies and Challenges. Routledge.
  13. Donald Norman. 1999. Affordance, conventions, and design. Interactions 6(3), 38-43.
  14. Eva Hornecker. 2008. “I don’t understand it either, but it is cool”-visitor interactions with a multi-touch table in a museum." In 3rd IEEE International Workshop on Horizontal interactive human computer systems, IEEE, 113-121.
  15. Judy Diamond. 1991. Prototyping interactive exhibits on rocks and minerals. Curator: The Museum Journal, 34(1), 5-17.